Score calls, coach reps, and win more deals

Avoma's AI sales coaching scores calls, surfaces rep skill gaps, and delivers personalized coaching feedback.

Why sales coaching falls short without meeting data

Coaching relies on pipeline updates

Most managers oversee 8 to 12 reps while handling forecast reviews and deal support. They rarely listen to calls, so rep feedback is based on self-reported updates

Generic coaching misses real skill gaps

Without conversation data, managers give the same advice to the sales team. Reps hear "ask better discovery questions" when the real issue is how they handle pricing objections or fail to confirm next steps.

Slow ramp up time for reps without call examples

New hires complete onboarding modules and shadow a handful of calls. They don't have access to a library of winning conversations that shows how top performers run discovery, handle pushback, or close.

Coaching impact stays unmeasured

Managers invest hours coaching reps without a structured way to track whether skills are improving. Coaching is tricky to measure when there is no connection between feedback sessions and changes in win rate or deal velocity.

Auto-score calls, deliver targeted coaching, and measure rep performance

Call scoring

AI scorecards that evaluate calls against your sales methodology

Avoma's AI-powered call scoring evaluates calls against pre-built or custom scorecards and returns a score with a detailed justification. Managers see which calls need attention and which reps need support for objective coaching.

• Pre-built scorecards for MEDDIC, BANT, SPICED, and SPIN sales methodologies
• Custom scorecards for your team's evaluation criteria
• AI-generated justification with timestamped call analysis evidence

Coaching Insights

Targeted feedback from call patterns

Call patterns reveal where reps consistently perform and where they fall short. Managers receive weekly coaching digests with specific examples from recent conversations, with prioritized improvement areas per rep.

• Skill gap identification across discovery, objection handling, demo delivery, and closing
• Weekly coaching digest with prioritized improvement areas per rep
• Timestamped coaching moments linked to sales conversation segments

Playlists

Winning call moments organized for the team

Save call snippets that showcase top performer behaviors into shareable playlists. SDRs, AEs, and new hires learn from examples of strong discovery, objection handling, and negotiation instead of static training decks.

• Organize playlists by skill, call type, deal stage, or team
• Share on Slack or embed in onboarding workflows
• Accelerate new rep onboarding with call libraries from your best sellers

Live guidance

Answer cards that help reps mid-call

Avoma deploys live answer cards that surface contextual responses when reps face objections or complex questions during a call. This real-time sales guidance helps reps respond with confidence instead of scrambling for the right answer.

• Trigger-based cards that activate on specific topics or keywords
• Customizable battle cards aligned to your sales playbook
• Reps get support during the conversation

Performance dashboard

Coaching impact measured by rep and team

The coaching insights dashboard shows rep performance trends, call scores, talk patterns, and coaching activity in one view. Managers can see who is improving, who needs attention, and how coaching connects to outcomes.

• Talk-to-listen ratio, filler words, monologue detection, and sentiment per rep
• Sales methodology adherence scores across teams and deal stages
• Coaching frequency tied to win rates and quota attainment

Results

• 40% increase in win rates
• 30% higher quota attainment
• 100% auto call scoring
• 1,350+ verified G2 reviews

Three steps to data-driven AI sales coaching

1. Set up your scorecards and methodology
2. Avoma scores and analyzes calls
3. Coach and track results

Frequently asked questions

• Does AI sales coaching replace the sales manager?
• How long does it take to see results from AI coaching?
• What is the difference between conversation intelligence and AI sales coaching?
• Can AI coaching work for inside sales and field sales?
• What is AI sales coaching?