# Score calls, coach reps, and win more deals Avoma's AI sales coaching scores calls, surfaces rep skill gaps, and delivers personalized coaching feedback. ## Why sales coaching falls short without meeting data ### Coaching relies on pipeline updates Most managers oversee 8 to 12 reps while handling forecast reviews and deal support. They rarely listen to calls, so rep feedback is based on self-reported updates ### Generic coaching misses real skill gaps Without conversation data, managers give the same advice to the sales team. Reps hear "ask better discovery questions" when the real issue is how they handle pricing objections or fail to confirm next steps. ### Slow ramp up time for reps without call examples New hires complete onboarding modules and shadow a handful of calls. They don't have access to a library of winning conversations that shows how top performers run discovery, handle pushback, or close. ### Coaching impact stays unmeasured Managers invest hours coaching reps without a structured way to track whether skills are improving. Coaching is tricky to measure when there is no connection between feedback sessions and changes in win rate or deal velocity. ## Auto-score calls, deliver targeted coaching, and measure rep performance ### Call scoring #### AI scorecards that evaluate calls against your sales methodology Avoma's AI-powered call scoring evaluates calls against pre-built or custom scorecards and returns a score with a detailed justification. Managers see which calls need attention and which reps need support for objective coaching. - Pre-built scorecards for MEDDIC, BANT, SPICED, and SPIN sales methodologies - Custom scorecards for your team's evaluation criteria - AI-generated justification with timestamped call analysis evidence ### Coaching Insights #### Targeted feedback from call patterns Call patterns reveal where reps consistently perform and where they fall short. Managers receive weekly coaching digests with specific examples from recent conversations, with prioritized improvement areas per rep. - **_Skill gap identification_** across discovery, objection handling, demo delivery, and closing - Weekly coaching digest with prioritized improvement areas per rep - Timestamped coaching moments linked to **_sales conversation_** segments ### Playlists #### Winning call moments organized for the team Save call snippets that showcase top performer behaviors into shareable playlists. SDRs, AEs, and new hires learn from examples of strong discovery, objection handling, and negotiation instead of static training decks. - Organize playlists by skill, call type, deal stage, or team - Share on Slack or embed in onboarding workflows - Accelerate new rep onboarding with call libraries from your best sellers ### Live guidance #### Answer cards that help reps mid-call Avoma deploys live answer cards that surface contextual responses when reps face objections or complex questions during a call. This real-time sales guidance helps reps respond with confidence instead of scrambling for the right answer. - Trigger-based cards that activate on specific topics or keywords - Customizable battle cards aligned to your sales playbook - Reps get support during the conversation ### Performance dashboard #### Coaching impact measured by rep and team The coaching insights dashboard shows rep performance trends, call scores, talk patterns, and coaching activity in one view. Managers can see who is improving, who needs attention, and how coaching connects to outcomes. - Talk-to-listen ratio, filler words, monologue detection, and sentiment per rep - Sales methodology adherence scores across teams and deal stages - Coaching frequency tied to win rates and quota attainment ### Results - **40% increase in win rates** - **30% higher quota attainment** - **100% auto call scoring** - **1,350+ verified G2 reviews** ## Three steps to data-driven AI sales coaching 1. Set up your scorecards and methodology 2. Avoma scores and analyzes calls 3. Coach and track results ## Frequently asked questions - Does AI sales coaching replace the sales manager? - How long does it take to see results from AI coaching? - What is the difference between conversation intelligence and AI sales coaching? - Can AI coaching work for inside sales and field sales? - What is AI sales coaching?