AI sales call scoring

Avoma's sales call scoring software evaluates calls using AI-powered scorecards. Managers get quality score and rationale with a list of the calls that need coaching.

Perform targeted coaching with AI scorecards.

Auto-score calls, track sales methodology, and coach with precision

Auto-score 100% of calls with AI

Avoma's automated call scoring evaluates 100% of calls against your defined criteria, with a score and reasoning per rating.

• Pre-built or custom sales scorecards with weighted criteria
• Score breakdown with reasoning and timestamps tied to call moments
• Filter by score to surface low-performing calls for coaching

Methodology Scoring

Track MEDDIC, BANT, and SPICED adherence across calls.

• Ready-to-use sales methodology scorecard templates that map to your existing framework
• Per-call scoring shows which methodology parameters were covered and which were missed
• CRM field updates for methodology data sync automatically after calls

Rep Performance

Monitor rep performance trends over time.

• Individual rep score trends across weeks and months
• Team-level call quality analytics with benchmarks
• Drill into scored calls to review coaching moments

Smart Trackers

Track competitor mentions, objections, and deal risks.

• Keyword spotting and theme detection across conversations
• Track objection handling patterns to find where reps struggle
• Alerts via email or Slack

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Talk Patterns

Analyze talk-to-listen ratio, filler words, and engagement.

• Talk-to-listen ratio analysis with speaker-level breakdown per call
• Filler word tracking and monologue detection per rep
• Benchmark against top-performer patterns to identify what winning calls sound like

Sales call scoring software that turns conversations into coaching data

1. Choose or build your scorecard: Select from pre-built AI scorecards for SDR prospecting, sales demos, or customer success calls or create a custom scorecard with your own questions and weighted criteria.
2. Avoma scores calls automatically: Avoma's conversation intelligence engine records, transcribes, and scores calls against your selected scorecard. Managers get scores with reasoning, timestamps, and per-question breakdowns within minutes of the call ending.
3. Coach with data, track improvement: Filter by lowest scores to find calls that need attention. Drop comments on recordings for async coaching. Track rep performance trends on the dashboard.

What teams say about Avoma's AI-powered sales call scoring

The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement.

Frequently asked questions

• What is sales call scoring software?
• Does call scoring improve sales win rates?
• How does call scoring help onboard new reps faster?
• Can AI call scoring replace manual QA for sales teams?
• How is Avoma different from standalone call scoring tools?