# AI sales call scoring

Avoma's sales call scoring software evaluates calls using AI-powered scorecards. Managers get quality score and rationale with a list of the calls that need coaching.

## Perform targeted coaching with AI scorecards.

### Auto-score calls, track sales methodology, and coach with precision

### Auto-score 100% of calls with AI
Avoma's automated call scoring evaluates 100% of calls against your defined criteria, with a score and reasoning per rating.
- Pre-built or custom sales scorecards with weighted criteria
- Score breakdown with reasoning and timestamps tied to call moments
- Filter by score to surface low-performing calls for coaching

### Methodology Scoring
Track MEDDIC, BANT, and SPICED adherence across calls.
- Ready-to-use sales methodology scorecard templates that map to your existing framework
- Per-call scoring shows which methodology parameters were covered and which were missed
- CRM field updates for methodology data sync automatically after calls

### Rep Performance
Monitor rep performance trends over time.
- Individual rep score trends across weeks and months
- Team-level call quality analytics with benchmarks
- Drill into scored calls to review coaching moments

### Smart Trackers
Track competitor mentions, objections, and deal risks.
- Keyword spotting and theme detection across conversations
- Track objection handling patterns to find where reps struggle
- Alerts via email or Slack

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### Talk Patterns
Analyze talk-to-listen ratio, filler words, and engagement.
- Talk-to-listen ratio analysis with speaker-level breakdown per call
- Filler word tracking and monologue detection per rep
- Benchmark against top-performer patterns to identify what winning calls sound like

## Sales call scoring software that turns conversations into coaching data
1. **Choose or build your scorecard**: Select from pre-built AI scorecards for SDR prospecting, sales demos, or customer success calls or create a custom scorecard with your own questions and weighted criteria.
2. **Avoma scores calls automatically**: Avoma's conversation intelligence engine records, transcribes, and scores calls against your selected scorecard. Managers get scores with reasoning, timestamps, and per-question breakdowns within minutes of the call ending.
3. **Coach with data, track improvement**: Filter by lowest scores to find calls that need attention. Drop comments on recordings for async coaching. Track rep performance trends on the dashboard.

## What teams say about Avoma's AI-powered sales call scoring
The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement.

### Frequently asked questions
- **What is sales call scoring software?**
- **Does call scoring improve sales win rates?**
- **How does call scoring help onboard new reps faster?**
- **Can AI call scoring replace manual QA for sales teams?**
- **How is Avoma different from standalone call scoring tools?**