Customer Churn Prediction Software | Reduce Customer Churn with AI | Avoma

Predict customer churn before it costs you revenue

Avoma surfaces early warning signals from every customer call, CRM update, and account interaction, so your CS team can act on risk before it reaches the renewal conversation. Customer churn prediction software built into Avoma's revenue intelligence software platform turns conversation data into measurable retention outcomes.

The tooling gaps that make churn hard to predict

Customer data lives in three different systems

Call transcripts sit in your meeting tool, account notes in a doc, and contract dates in your CRM. None of them talk to each other. Churn signals exist — they're just spread across tools your CS team doesn't have time to reconcile manually.

CRM data is only as good as the rep who filled it in

Manual data entry gets skipped, summarised poorly, or forgotten entirely. That means your health scores are built on gaps, and your forecasts reflect what reps intended to log — not what customers actually said.

Third-party dashboards collect dust

Standalone analytics tools only work if your team logs in. CS managers don't have time for another tab. If the churn risk score lives outside the CRM, it gets ignored.

Retention forecasts rely on lagging indicators

NPS surveys, QBR notes, and manual health scores are all backward-looking. By the time the data reflects a problem, the renewal conversation has already gone sideways.

What Avoma's churn prediction platform can do for your team

Deliver churn alerts to Slack and email automatically

CS teams shouldn't have to remember to check another dashboard. Avoma automatically delivers Deal Health Alerts to Slack and email as soon as new churn signals are detected. Account owners and managers can investigate and respond immediately.

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An AI-generated Risk Score you can explain

Avoma combines machine learning and GPT models to evaluate every account using customer conversations and email activity. Instead of a black-box score, every Risk Score comes with the evidence behind it. Hover over any score to see the signals that increased or reduced risk, giving your team confidence to act on every account.

Every alert tells your team what to do next

Each negative deal health alert Avoma surfaces comes with an AI-generated recommendation. Alerts are deduplicated and shown in a timeline view, so CSMs see a clear sequence of risk events across the account's history. Each alert links to the specific transcript evidence that triggered it.

Risk Score and health alerts in a single account view

The Deal Health tab inside Avoma's Deal Quick View shows the current Risk Score alongside all active Deal Health Alerts for that account. CS and sales leaders can filter and sort their pipeline by risk level to prioritize which accounts need attention, without opening individual call recordings or switching between tools.

Keep your CRM in sync

Avoma's Risk Score and Deal Health Alerts map directly to CRM properties, including custom HubSpot number fields and Salesforce custom objects. Your RevOps team configures which fields receive each signal. Scores and alerts update automatically after every processed interaction, with no manual entry required.

Transfer deal context that actually matters

Avoma's win analysis provides complete visibility into every closed-won deal, capturing the customer's core use case, trial experience, key pain points, addressed objections, and the factors that ultimately influenced the purchase decision.

Risk Score built into the forecast submission table

When your team submits a forecast, the deal selection table includes Risk Score, Qualification Score, and Forecast Risks as dedicated columns. RevOps leaders see account health signals alongside deal values, so retention risk is visible at the point of forecast submission, before the quarter closes.

Customer health stays visible across every Avoma app

Whether you're at your desk or on the go, Avoma keeps Risk Scores, Deal Health Alerts, AI recommendations, and supporting evidence available in the web app, desktop app, and mobile app. Your team sees the same account health information, wherever they work.

5–25X

The cost of acquiring a new customer vs. retaining one

5%

Retention rate increase needed to lift profits by up to 95%

74%

Average annual retention rate across B2B SaaS companies

From conversation signals to churn prevention in three steps

  1. Capture every account signal automatically

Avoma records, transcribes, and analyses every customer call, QBR, and check-in without manual input. Missed meetings, sentiment shifts, and disengagement patterns are detected and logged the moment they occur — giving your team a complete, real-time picture of each account. As part of Avoma's broader revenue intelligence software platform, these signals connect across your entire customer base.

  1. Surface churn risk before it escalates

Avoma's AI connects the dots across call sentiment, CRM activity, and engagement frequency to calculate each account's risk level. High-risk accounts are flagged automatically, with the specific signals that triggered the alert — so CSMs know exactly where to focus and what to address.

  1. Act early with the right context

Armed with specific churn signals, managers can coach CSMs on how to handle at-risk calls. Handoff notes, sentiment trends, and flagged moments give every customer conversation the context it needs to move the account back toward healthy engagement.

More ways Avoma keeps your revenue team ahead

It helps managers identify opportunities and churn risks by looking at a single report instead of having to sit in on additional meetings.

Frequently asked questions