Sales Performance Management Software | Avoma
Sales performance tracking grounded in call data
Avoma's sales performance management software tracks deal health, surfaces pipeline risks, and flags at-risk opportunities before they slip. Sales leaders get visibility across deals.
What's holding your sales performance numbers back?
Deal context never makes it into the CRM
Pipeline reviews run on deal updates reps fill in after the call. Objections raised, stakeholder concerns, and what buyers said rarely make it into the CRM.
Rep performance gaps go undetected for too long
Most managers find out a rep is falling behind when it's already too late. Without a live view of deal activity and rep progress, performance issues stay hidden.
Forecasts are built on what reps think will close
When reps skip CRM updates or fill in fields inconsistently, your forecast runs on incomplete data. Deals show as at risk only after they have already slipped.
Deal risks show up after it's too late to act
By the time a deal shows risk signals in your pipeline review, there's little time to recover. The signals were there weeks earlier in the calls. They just weren't visible.
Manage rep performance, pipeline health, and revenue forecasts in one place
Pipeline Analytics
See deal health across your pipeline
Avoma tracks deal engagement signals, competitor mentions, pricing pushback, and stakeholder changes across your pipeline. Managers see which deals are progressing or stalling before the pipeline review.
- Risk flags based on deal engagement and activity gaps
- Deal timeline tracking linked to specific call moments
- Stage-by-stage visibility across the full sales pipeline performance view
Rep performance scorecards
Call scores that reflect how reps sell
Avoma evaluates calls against your chosen sales methodology and returns an objective score with timestamped justification.
- Pre-built scorecards for MEDDIC, BANT, SPICED, SPIN, and Sandler
- Custom scorecards for your team's evaluation criteria
- Skill gap detection across discovery, objection handling, and closing
Revenue Forecasting
Build forecasts on deal signals and buyer engagement
Avoma combines deal engagement data, risk scores, and CRM activity into a forecast view your revenue team can rely on. Patterns from closed deals inform how current-quarter pipeline is trending.
- AI-powered risk and qualification scores to flag weak deals early
- Weighted forecasting for accurate revenue projections
- Early warning signals when pipeline pacing falls behind target
Deal Methodology Intelligence
Know which deals are qualified before the pipeline review
Avoma tracks methodology coverage in real time during the call and generates a 0–100 qualification score for each deal based on the evidence captured. Managers see which deals are solid, which need more discovery, and which shouldn't be in the pipeline at all.
- Live coaching during calls shows reps which methodology topics have been covered and which still need attention
- Deal qualification scores updated after every call, filterable by score on the Deals dashboard
- Topic-by-topic breakdown with guidance on where reps can go deeper, without listening to a single recording
30%
Increase in quota attainment
100%
of conversations analyzed
Up to 50%
Win rate improvement
Real-time
Insights delivered the moment a deal closes
How Avoma tracks sales performance
- Set up your methodology and connect your CRM Choose your sales methodology or a custom framework. Connect your CRM and Avoma will map qualification criteria to your deal fields to track performance.
- Avoma scores deals and tracks rep performance As reps run calls and send emails, Avoma's revenue intelligence evaluates methodology adherence, flags qualification gaps, and generates deal health scores. Managers get a live view of which reps are on track and which deals carry risk, without waiting for pipeline reviews.
- Act on performance signals before the quarter slips Open the dashboard to see rep scores, at-risk deals, and forecast health in one place. Use deal-level signals to run sharper pipeline reviews, address skill gaps early, and submit forecasts grounded in actual deal activity.
Stop finding out about underperformance after the quarter ends
Trusted by teams who move fast
The call coaching functionality offers detailed feedback on our sales calls, pinpointing areas of strength and opportunities for improvement.